Customer Service: No Problem or My Pleasure?

Years ago when my former college roommate and lifelong friend, Valerie, worked for the Ritz Carlton she taught me about their customer service response of "my pleasure."  While responding to a thank you with "no problem" is socially acceptable in casual conversation, would you rather have someone say its not a problem to help you or that it is a pleasure to help you?

Chick-Filet has adopted the "my pleasure" response in their customer service training and I've had the pleasure of visiting the 83rd Avenue and Bell Road location in Peoria, Arizona several times within the last month.  It seems that my daughter is craving their chicken nuggets drenched in Chick-Filet sauce.

In the spirit of "catching someone doing something right", on our most recent visit I sat at our table and watched the front counter for several minutes.  While it was just another night at Chick-Filet, their customer service was so outstanding they could have made a customer service training video with the interactions taking place.  It wasn't just one person serving customers at the counter who demonstrated excellence, it was all three. This is the type of scene that makes me want to meet the leaders of the organization and talk with employees about their experience of working within this environment.  How would they describe the secrets to their success?

If we all took care of each other and showed our family members, constituents and customers it is "our pleasure" to serve them, how might it help our families, communities and businesses thrive?