Maybe you have read about Jack Welch (GE) or Herb Kelleher (Southwest Airlines) as legendary CEOs associated with successful businesses; their individual stories certainly share being great at what they do. But, do you know Matt Pool?
If we want insight into how to be successful in business, it is certainly worth going to national & global headlines and best selling biographies to learn how they do it but here in Phoenix we may want to stop by Matt's Big Breakfast in downtown Phoenix and experience it for ourselves; Matt Pool has a thriving, waiting list kind of business in today's economy. Isn't it great to hear a success story right now?
My perception of Matt's success is simple:
Matt makes big breakfasts.
Matt makes GREAT big breakfasts.
Matt has created a place where people enjoy the experience of Matt's big breakfasts.
Matt is great at what he does.
Matt is great at what he does.
As I was waiting with my friend, Kim, I noticed that as first time visitors walked up to the restaurant, experienced diners instructed the new patrons to sign in on the little yellow paper pad with the cheap pen; this practical waiting list ritual seemed to be one of the first ways that Matt creates a sense of connectedness & community with his diners. In this way, the intimate setting of the old, retro building begins before you even walk inside. And, then you get to eat a breakfast that is not only big but is also made with the finest ingredients from local suppliers.
I highly recommend Matt's Big Breakfast for a place to share a meal and to experience a simple, but important lesson about how to be successful: be great at what you do.
Matt's Big Breakfast
1st Street / McKinley
Downtown Phoenix
Adapted from original publication at Examiner.com ~ May 4, 2009
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