Thursday, June 22, 2017

Need to update your mission statement?






Mark Zuckerberg just announced a change in the Facebook mission - the updated version is to:  

"Give people the power to build community
and bring the world closer together."

CNN Tech reported Zuckerberg's explanation, "We used to have a sense that if we could just do those things, then that would make a lot of the things in the world better by themselves, but now we realize that we need to do more, too. It's important to give people a voice, to get a diversity of opinions out there, but on top of that, you also need to do this work of building common ground so that way we can all move forward together."

There are whispers that this word change in the mission is more about advertisers than customers and making the world a better place, but Zuckerberg is implicitly acknowledging that a mission statement can be of importance in an organization that wants to stay relevant.  And, while we can't know for sure what the motivation is for Facebook changing their mission, Zuckerberg and Facebook are great at engagement (well over 1 billion members) and mission statements can be effective engagement tools ... if we speak them often and live them daily.    

The mission and vision statement for the college where I teach are:

Mission:  to educate the whole person and to serve our students and our communities by providing learning opportunities that are designed to help them achieve their goals.

Vision:  to aspires to be the higher learning organization of choice by creating engaging lifelong educational relationships that inspire and support all learners to increase their capacity for personal growth and positive social change.

On our mission & vision webpage, curious viewers or stakeholders can also find our Core Value Statement:

Learning is the core value of Paradise Valley Community College. PVCC encourages and supports learning at three levels — student, employee and organizational — and the integrative relationship between the three levels. Learning at Paradise Valley Community College means increasing the capacity of our students, our employees and the college itself, to achieve their goals. PVCC acknowledges organizational learning as a means to continuously improve our college.


Thank you, Mark Zuckerberg ... good reminder for all of us to revisit our missions!  And, happy to hear of Facebook committing to bringing the world closer together :) 




Need to update your mission,, vision and/or core value statements?




The previous mission statement for Facebook was to:  
give people the power to share and make the world more open and connected